#118 Uncovered: The Business of True Crime
The Pitch
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Target Audience and Challenges of Scaling
This chapter discusses the target audience of the business, which is women aged 25 to 45 interested in true crime. It explores the challenges of scaling the business and monetizing the community-oriented approach. The chapter also touches on the potential for podcast growth in the true crime genre and the use of AI and data analysis in solving crimes.
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