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This Week in Startups

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Navigating the Hardware Startup Landscape

This chapter explores the challenges hardware startups face, focusing on a recent company's difficult exit amid poor product reviews. The discussion highlights the competitive nature of the hardware market, dominated by giants like Apple, and reflects on the struggles of companies such as GoPro and Fitbit. Additionally, the chapter addresses the implications of media criticism and consumer expectations in the fast-evolving tech landscape.

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