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6min chapter
65: How Minions Went Viral & The Michelin Guide Business Model
Not Investment Advice
What Is the Michlin Guide?
Michlin, the tyre company, started 18 89 in france, clarmont, forand france. Is founded by the mislin brothers in 19 hundred in france when there are only 35 hundred cars on the road. So ti how far back ar they created a guide to get people to drive around, right? It's one of the greatest, like, side hustles ever for company. And this, at the end of the day, it was all meant to sell tires. If you tumble like revenue, its separated within michlan's financials. But i read a two thousand and 11 financial times report that said that mishlin was losing 30 million a year
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