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How 'megastudies' are changing behavioural science

Nature Podcast

CHAPTER

The Future of Mega Studies

I am really bullish on mega studies being used more by policy makers and governments. This is just another approach we can take, i think the pandemic gave us aparticularly nice example of when it might be really valuable to roll out a mega study. We've actually done some work building on this idea to try to figure out, can we use mega stedies to accelerate science on encouraging vaccination? And we've had a lot of big successes. But that would never have been possible if we hadn't started out with this project and sort of built the idea of a megaStudy.

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