How to sell to CISOs and security professionals
Outbound Squad
How Do You Lead With Insights?
A lot of it, it sounds like, is like you've mentioned the word familiarity a lot. So how can I bring familiarity into this conversation? Do you share content, white papers, any of that kind of stuff to start conversations? "I think that sales reps normally mistake insights in education for, I'm going to tell you about my product"
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