IPL STUMPVISION: Is Disney’s STAR still shining?
The Morning Brief
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The Differences Between TV and Digital Advertising
There is a certain level of support and coordination between the two teams, they are independently selling properties on different platforms. Television as a platform and digital as a platform both serve similar and different purposes for advertisers. We haven't done bundling across any of our marquee properties. Now in the future bundling may happen if the scale of investment that an advertiser wants to make is significant enough for us to consider bundling. But for the time being, the packages, the sales approach, the sales strategy are independent streams, which are being run by different teams.
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