Behavioural science: the fusion of art and science in marketing
The Drum Podcast
00:00
The Research Moves at the Speed of Business
MindWorks uses MindStates to kind of really help speed that along. For us, discovery really starts at launch, but creating a set of MindStates. And once we've come up with those MindStates, it's about designing experiences and then creating hypotheses around those MindStates. But as I say, it is a leap of faith for the client.
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