City group has opened a new hub in the spanish coastal city malaga, luring over three thousand applicants for just 30 analyst rolls. In addition to providing gorme meals round lhe clock, massages and naphods recently hired lizo, a pop star, to perform for staff. Law firms have also been sing their starting salaries. And b p, a british energy giant, offers recent graduates sign on bonuses of as much as six thousand dollars and discounts on cars. Money isn't everything, but apparently it is something engery.