AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min chapter
Meet PAM: The Profit Allocation Model Revolutionizing Ad Budgets
Ecommerce Playbook: Numbers, Struggles & Growth
Optimizing Ad Spend: The Power of Incrementality and the Spend AMER Model
This chapter explores the significance of incrementality in media allocation for online businesses, presenting it as the key metric for evaluating advertising success. The speakers introduce the spend AMER model, which helps businesses optimize ad budget decisions by visualizing potential revenue and acquisition costs under varying conditions.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode