Ecommerce Playbook: Numbers, Struggles & Growth cover image

Meet PAM: The Profit Allocation Model Revolutionizing Ad Budgets

Ecommerce Playbook: Numbers, Struggles & Growth

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Optimizing Ad Spend: The Power of Incrementality and the Spend AMER Model

This chapter explores the significance of incrementality in media allocation for online businesses, presenting it as the key metric for evaluating advertising success. The speakers introduce the spend AMER model, which helps businesses optimize ad budget decisions by visualizing potential revenue and acquisition costs under varying conditions.

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