In today’s episode, our host, Dan Runcie, is joined by Gina Bianchini, co-founder, and CEO of Mighty Networks, which provides creators what they need to build their community-run courses and hosts live stream conversations, and Zoe Scaman, a brand strategist, owner of Bodacious, a strategy studio in London.
The three talks about the creative economy survey Gina and Zoe conducted to identify some common struggles that creators are faced with right now. Specifically, they discussed the burnout and frustration creators are going through to keep up with the treadmill of creating content day by day and keeping up with social media algorithms and the solutions the survey surfaced to help creators get out the other side to try to find new models. They also share what trends creators should watch out for and what opportunities look like for the rest of 2022.
Tune in to get valuable insights on the survey and what’s behind the New Creator Manifesto Gina and Zoe designed to help creators build a sustainable community with less burnout and more freedom and equity.
Episode Highlights
[01:11] Introducing Zoe and Gina
[04:02] Overview of the creator economy survey
[06:43] An unexpected stats on the creator economy report
[10:45] What frustrates creators in keeping up with their social media game
[14:13] Opinions on the issue of ownership in social media platforms
[17:55] How to grow without spending much time building a massive audience
[21:03] The importance of shifting the focus on cultivating community value
[25:58] Learning the behavior of a brand’s customer set helps identify its equity layer
[28:55] The fundamentals of community design to create a thriving and sustainable community
[33:25] What actually came out from the creator economy research as a solution to challenges the majority of creators face
[36:50] Zoe and Gina’s framework in building community
[40:06] Being a community leader or creator is like being a host at a party
[46:05] Opinions on social media platform subscriptions, subscription burnout, and how to shift to a sustainable model
[51:06] Does the community way of thinking bring brand purpose alive?
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Host: Dan Runcie, @RuncieDan, trapital.co
Guests: Gina Bianchini Zoe Scaman
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