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Why We Hold on to Things
Hidden Brain
The Conspicuous Consumption of Luxury
Luxury objects are unnecessary but can become potent signals of status, says Handbak. People would prefer to spend more for a silver spoon than a pewter spoon, is the fameously said. But when people put on luxury goods, or feel that they're wearing something which makes them special, they behave differently as well., he adds.
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