Why We Hold on to Things
Hidden Brain
00:00
The Conspicuous Consumption of Luxury
Luxury objects are unnecessary but can become potent signals of status, says Handbak. People would prefer to spend more for a silver spoon than a pewter spoon, is the fameously said. But when people put on luxury goods, or feel that they're wearing something which makes them special, they behave differently as well., he adds.
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