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314. The Unexpected Approach to Goal-Setting that Unlocked the $500M Poo-Pourri Empire

The ONE Thing

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How to Lose Everything in Every Mouth, at Any Moment

"I've been bankrupt twice, first time w en i was 19, then when i was 38. What i knew is that i could lose everything in every mouth, at any moment," he says. "If you can start moving towards things that actually light you up, which i must tell you, i had a effot afterWhen i came back into business, isaid. The idea for poopery come from an incident where we were talking about the bathroom odor and some one said, can't it be trapped? And i saw it, like oh my god, oil floats on water."

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