Marketing Operators  cover image

E019 Debriefing Our Prime Day Tactics & Results, & How We’re Hiring, Managing & Building Our Teams

Marketing Operators

00:00

Navigating Advertising Strategies and Budget Management

This chapter explores the complexities of advertising strategies during high-stakes sales events like Prime Day. It highlights the challenges in measuring incrementality, the use of cost caps, and the importance of optimizing marketing budgets across various channels.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app