S03.EP02 - Building Legendary Brands with Storytelling w/ Gair Maxwell
JUST Branding
The Two Sides of the Same Coin
Business people tend to think and see the world in very linear terms, right? In a very step by step logical fashion. Where were with brand, it's any thin but logical. You know, rimsil what is it that really grabs attention, pulls at heart strings and things of that nature? I think you're right. We got to gret that bridge, filled the bridge between bringn the right because if i don't see a a small business, medium sized business, with substantial results, then obviously i can't.
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