Artifica intellegence is incredibly powerful technology. But there's been an incredible erth of firms that are focused on, how do you index against the actual customer value and the customer outcomes they are able to generate? We really preview a summix of both. On one hand, we probably do believe this large scale growth of the primitive belief around large scale grow of powering these data for machine learning. And also working very hard to power as big or as meaningful of customer outcomes as possible.

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