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Rosie Huntington-Whiteley wants you to know her beauty secrets

MECCA Talks

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Building Authenticity and Trust in a Saturated Industry

In this chapter, they discuss the importance of building authenticity and trust in a brand, especially in a saturated industry where many celebrities and influencers are launching their own lines. They emphasize the need for passion from the founder and engagement with the product. The key brand ingredients they focus on are clinically proven products, beneficial and sustainably sourced ingredients, aesthetically pleasing and sustainable packaging, non-comedogenic formulas, and building a community.

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