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Kapitel 3: Kunsten at tale, så folk lytter (sommerskole)
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Forberedelsens indflydelse på beslutningstagning
Kapitel 3 undersøger, hvordan præsentation af forskning og forberedelse kan påvirke modtagerens opfattelse af beslutninger. Det introducerer begrebet input bias, som viser, at tiden brugt på udviklingen kan øge værdien af en idé, uanset hvor simpel den er.
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