Is There a Need for Incentives?

I want to steer back and talk about one of my favorite topics, which is incentives. And I know that you speak about incentives and you posted something related to your book about corporate incentives. But they're hugely important for any kind of system design and any kind of change management really aligning your incentives. So like most people will probably be actually aware of Wells Fargo because they have had the biggest corporate fine and US financial history for the actually poor incentive design. Most people get trapped in this idea and it goes way, way back to like the industrial era. If the bonus structures are aligned all the mumbo jumbo speak and telling people you want them to do stuff,. They're going to