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Episode 169: Building Your Brand with Austin Church
UI Breakfast: UI/UX Design and Product Strategy
Branding - The Foundation, Strategy, Identity and Experience
Branding is the process of deliberately influencing how people think and feel about your organization. Brands have four essential building blocks: foundation, strategy, identity and experience. If you're just getting started, start with getting clarity around how you create value for your audience. Why should people do business with us in the first place? Or even why should they follow our band?Why should they come to the concert? The most strategic place to start with your brand probably has to do with how you're creating value for others.
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