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The Importance of Humor in Advertising
Bud Lightful is the only six pack of Bud Lightfuls that has ever been created. There are 21 plus laws in almost every state to be able to drink beer. If an advert is entertaining and good, should it have not been put out? You go, well, there's probably some limits because it kind of creates role model for kids. But I do think there is, they were tapping into something the right way.