3min chapter

How I Built This with Guy Raz cover image

Pipcorn: Jennifer and Jeff Martin

How I Built This with Guy Raz

CHAPTER

Pipcorn, a Snack Food Company in New York City

Pipcorn was originally conceived in chicago, but got an opportunity to sell their heirloom popcorn at the hipster outdoor new york food market. It's a market visited by some of the most influential journalists, t v executives and food bloggers. At several points along the journey, the viability of the business was in doubt,. especially because the snack food industry is jam packed with options. When it comes to pop alone, there are at least one hundred different national brands. Aside from anges and smart food and orval reddenbockers, you can find popcorn popped in a solar powered factory - gary poppins.

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