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The Ringer: Bill Simmons
How I Built This with Guy Raz
How Can I Get You to Come Back?
I'm always trying to stand out and I just want people to come back to read me. And the only way they're gonna keep coming back is if I'm unpredictable. So it really started out as like a conversation you just had with friends on the sofa. Like Peyton Manning, he's never gonna win a championship. Tom Brady, he is going like... Yeah, or a coach X is terrible. Right. But the other thing is, you know, I use pop culture for some of it. Instead of just doing my preview, I would do quotes from days than confused. It was like all about like that next layer of, how can I get you to come back because you
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