Mini Series Kickoff - Picking The Startup Idea We'll Start
Idea to Startup
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How to Stress Test a Start Up Idea
In the start up world, at the level that you want to be at, is an expert at the how. Hows are table stakes. The what is where you are going to differentiate. What you choose to pursue will either give you a ton of slack or none of it. And not thinking critically about the what before you get going is the route cause for most failed start ups.
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