The Evolution of Choice: From Shopping to Faith

This chapter explores the historical roots of choice, linking it to modern democracy and individual freedom. It traces the emergence of shopping as a social activity and examines women's complex agency within this space, juxtaposed with societal perceptions of frivolity. Additionally, it delves into the evolution of religion post-Reformation, illustrating how the plurality of beliefs mirrors the dynamics of consumer culture and the broader mentality of choice.