Sopy mcall says that before you can achieve a moon shot, you've got to start with a loon shot. That's his made up term for game changing ideas that are so outlandish they are immediately dismissed or written off as crazy. The lesson here is that you need to ster loon shots to make moon shots achievable. What are the conditions that foster that? Like what leaders do to foster loon shots whene f the most important things you need to do is separate your artists and your soldiers.
What if the fates of careers, companies, even entire industries depend on nurturing crazy ideas? In “Loonshots," physicist turned biotech entrepreneur Safi Bahcall pulls back the curtain on history’s greatest scientific, technological, and entrepreneurial breakthroughs, introducing us to a cast of colorful characters with much to teach us about how innovation really happens. In doing so, he provides a brand new framework for understanding the delicate relationship between complex ideas and even more complex people.