How to Grow a Sales Funnel

Each step of the way there could be additional friction that you can remove to help users get closer towards your end goal, which is nights booked. So we have this concept at our company, understand, identify, execute. And a key part of this is understanding where your product is currently at and then breaking down those north star trics. Now the third part is how to grow. Because now we've determined that our product has marked protted market fit because of or tension, we now know that we want to grow.