2min chapter

Lenny's Podcast: Product | Growth | Career cover image

The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)

Lenny's Podcast: Product | Growth | Career

CHAPTER

Are You Indifferent or 3% Transaction Fee?

In almost every case, if you're taking a fee in almost every case and it's a question of how much you take then there's maybe a subscription piece on top of it. You could take a rake on the transaction and there's probably a platform fee or a subscription fee. So that comes down to, again, a hybrid or a structure. And maybe one more example, say, marketplaces. Okay. One last question on this topic. Say you want to test different models. Say your, say, seat base, so you want to try usage base or they want to go seat. Is that possible? If so, how do you do that? It's definitely possible.

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