2min chapter

The Rich Roll Podcast cover image

Ingrid Newkirk Is Animal Rights’ Provocateur In Chief

The Rich Roll Podcast

CHAPTER

The Power of the Media

We had a demonstration in Washington against a chicken slaughterhouse. It made because it was so weird that anyone would care about a chicken in 1980. People must have thought you were bananas back then now. Many people did. And we were mocked. Is that when you realize the power of the media? I mean, you're a master provocateur. Well, we have to be.

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