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Creating Superfans with Brittany Hodak

The Influential Personal Brand Podcast

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How to Make Your Life Better

Apathy at the bottom then awareness then action then adoption Then affinity and then advocates advocacy. No one in the personal brand world is thinking about this everyone is going more followers more reach I need more people to be aware of me versus going What if the few people you had freakin loved you they would do that work for you? If you want followers to love you, you have to love them first so that they feel it and there's that reciprocity.

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