14min chapter

Clearer Thinking with Spencer Greenberg cover image

Journalism in the age of AI (with Dylan Matthews)

Clearer Thinking with Spencer Greenberg

CHAPTER

AI in Writing Marketing Copy

This chapter discusses the use of AI in writing marketing copy and highlights a case where an entrepreneur fired three writers and now relies on a chatbot-like AI system for their copy. The conversation explores the potential parity between AI-generated writing and human writing. They also discuss the limitations and strengths of chat TPT, an AI tool for information synthesis and citation.

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