Ike Perlmutter: Marvel’s empire builder
Good Bad Billionaire
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High-Stakes Decisions at Mar-a-Lago
This chapter recounts a pivotal lunch meeting at Mar-a-Lago where Marvel executives explored the idea of establishing their own film studio. It delves into the strategic challenges Marvel faced, including licensing issues and character selection, which ultimately shaped the Marvel Cinematic Universe. The chapter highlights the surprising choice to feature Iron Man, alongside the bold leadership of Perlmutter, as they navigated the complexities of the film industry.
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