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TKE: Creativity and risk in brand building, with John Schoolcraft, Oatly
Beautiful Misfits
The Kindness Economy
It was a 35 year old start up. We had 30, you know, food engineerss is or forty,. i think they were forty, 40 50. They just had no idea how to tell the world about their product. And sowell, you could tell by the packaging. For anybody who's not picked up an okly package, god knows you are. But nevertheless, you can get a picture as a kind of play school meets earth mother. Its brightest colours, slightly handwritten, a font a bit earnest. Also, the packaging text. This is what i love. I mean, i talk often on brown says to people, it felt that you were talking directly, you know
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