The End of Individuality

If we let people work their own needs, exist in a free market then they will igess work by their own desires. But of course, the irony with this is that this system is exactly what leads to an end of individuality. People see themselves as not even really being individuals when they submit to collectives and so are ripe for self-immolation. So odysseus depicts the risks which line the path to success. And how many times have we heard this?