The Importance of Adding Value to the Business and Users

Laura Klein reflects on the lessons learned from over 20 years of working in and consulting to Silicon Valley tech startups, including…   ⭐️ Why do organisations resist UX research? ⭐️ What needs to be in place to maximise the value of UX? ⭐️ How did Eric Ries (author of The Lean Startup) shape her thinking?  ⭐️ Do teams have to be happy to be effective in making great products? ⭐️ What do user researchers need to understand about product managers?     Who is Laura Klein?   Laura is the Principal of Users Know and one of the most well known personalities in the worlds of UX and product. She has worked as a UX designer, product leader and engineer. Laura is the author of “UX for Lean Startups” and “Build Better Products” and the co-host of the podcast “What Is Wrong With UX”. Both of her books have had a profound impact on the way that product people go about creating value for users and their organisations.   ======   Find Laura here:   LinkedIn: https://www.linkedin.com/in/lauraklein2/ Website: https://www.usersknow.com/ Blog: https://www.usersknow.com/blog Medium: https://medium.com/@lauraklein Twitter: https://twitter.com/lauraklein   Listen to Laura’s podcast - What Is Wrong With UX:  https://www.usersknow.com/podcast   Treat yourself to a copy of Laura’s books…   Build Better Products: A Modern Approach to Building Successful User-Centred Products https://bit.ly/3ssmLOP   UX for Lean Startups: Faster, Smarter User Experience Research and Design https://amzn.to/3dQCnHC   ======   Thank you for tuning in! If you liked what you saw and want more ...   ... please leave us a review on Apple Podcasts (or wherever you listened).   You can also follow us on our other social channels for more great UX and product design tips, interviews and insights!   LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/   ======   Host: Brendan Jarvis https://www.linkedin.com/in/brendanjarvis/