Transsion (傳音控股) is a Shenzhen company that has quietly grown a mobile phone empire in Africa. They are so low key that in January 2016, a Shenzhen government official remarked that he hadn’t known that a Chinese company was doing so well in Africa. After 15+ years, Transsion has sold hundreds of millions of phones in the continent thanks to smart products and good distribution. But changes are afoot. Competition is intensifying. And it is pushing them out of their comfort zone. In today’s video, let us talk about a unique Chinese mobile phone giant in Africa: Transsion.
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