The Rise and Evolution of CliffsNotes

This chapter explores the origins and development of CliffsNotes, detailing how the founder's strategies and marketing efforts established the brand's dominance among students in the 1960s. It also addresses the subsequent challenges faced by CliffsNotes, including criticism for outdated content and declining sales due to shifts in educational trends. The chapter concludes with reflections on the personal stories of influential figures and the surprising demographics surrounding CliffsNotes users.