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72. How To Build a 7 Figure Digital Downloads & Templates Shop

Cubicle to CEO

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The Importance of Having a Personal Brand

I think people put too much weight on like, Oh, I just want the most like famous person to collaborate with me. But yeah, you're totally right. The people that are kind of a year or two into business really excited about everything and getting a lot of clients tend to be the best affiliates for us. So even though they don't have a huge audience, like we're talking maybe a thousand people on Instagram or you know, 5000 people on their email list, something like that. They're the ones who definitely are the ones who are selling the most for us. It's counterintuitive, but it's totally the case,. especially with info products because info products are not like

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