How to Use Brand and Communications to Bring in New Interest to Your Work

The brand has operated as a way to capture people that are moving closer to the left because the politics are moving so far to the right. People get motivated by almost anything that feels like it's putting up a fight against the thing that they feel like they don't have much control over. So our brand, which I think, taglines that's what we're about, but I think also has a really cohesive color scheme that really suggests that the fight needs to continue even if it feels hopeless"