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UP454 Other People's Money: Why P/E wants to be a football agent

Unofficial Partner Podcast

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Shifting Dynamics in Football Representation

This chapter analyzes the impact of private equity investments on football talent agencies, highlighting a potential shift towards a more collaborative culture. It explores the challenges smaller agencies face against mega-agencies and the evolving strategies needed for athlete representation, including social media marketing. The conversation further addresses the intricate relationships between agencies, clubs, and the financial dynamics of player negotiations in a changing European football landscape.

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