The Importance of Committing to a Strategy

Devin Obeidallah: You need six months in any strategy to know if it's directionally working or not. He says that with content marketing, you actually have to commit to a strategy and give it some time before making broad sweeping changes. "I see it happen way too often as the exact just gets like impatient with the results they wanna see"

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The content marketing industry is growing at a rapid rate, and it's not hard to see why. People are more connected than ever before, and they are using technology to stay informed, entertained, and engaged. In the near future, the world of content marketing is going to be very different. The rise of AI will have a huge impact on how we create, distribute, and consume content, and it's important for marketers to understand how they can adapt their strategies to fit this new era.

In this episode, the podcast host of the Long Game Podcast, Alex Birkett, is joined by Ali Orlando, Devin Bramhall, and Anum Hussain to discuss the current landscape of content marketing and where it's headed. They emphasize the importance of adapting strategies to fit specific industries and audiences, building a strong foundation before trying out new content marketing tactics and understanding audience needs. They also discuss the potential of AI in content marketing, with some seeing it as an opportunity rather than a threat.

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