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4min chapter
The Future of Content Marketing (Live Panel with Devin Bramhall, Ali Orlando Wert, and Anum Hussain)
The Long Game
The Importance of Committing to a Strategy
Devin Obeidallah: You need six months in any strategy to know if it's directionally working or not. He says that with content marketing, you actually have to commit to a strategy and give it some time before making broad sweeping changes. "I see it happen way too often as the exact just gets like impatient with the results they wanna see"
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