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58 - If You Want to Be Average, Outsource Your Content | Jonathan Beaton (VP Marketing, IntSights)

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Performance Marketing Is as Close to Sails as You Can Get

The goal of performance marketing is to build a funnel that you put money in the top, and you get returned out the bottom. The best companies are the ones who do everything well, right? Those are the ones that are growing the fastest,. Your your gong, your out reaches, your sal saus right there. But it can't just be won off types of, types of piecesd  - why do cos and c f o love performance marketing? Cause it is as close to sales as you can get.

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