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How Founders Fundraise Millions by Story Telling with Robbie Crabtree ($330m+ Raised w/ Founders)
The Journey with Christian D Evans
Do You Have a Story?
If you can't put data into your story you're not a very good storyteller. I love data because it talks to the more logical rational side of the brain and we've got to be able to speak to both the emotional side and the logical rational side if we don't have both of those we're not going to actually get the outcome that we want right? So for instance in that case I did a lot of things because like I said I'd spend so much time most of my career as a prosecutor for the last two years of that was as a child abuse prosecutor. We spent a lot of time with specialized training with psychologists psychiatrists behavioral scientists behavioral economics all these sort of areas
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