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#170 | Tim Weaver, The Brand Weaver

Brewers Journal Podcast

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Building Personal Connections in Brewing through Long-Form Content

This chapter explores the value of personal branding in the brewing industry, emphasizing consumer preference for human stories. It discusses how long-form content and informative storytelling can foster stronger connections with customers, offering strategies for breweries to enhance their narratives amidst a fast-paced media landscape.

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