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Inside the '97 campaign

Politics Unpacked

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Politics Is the Art of Management Mass of Egoes

In 19 94, tony blair became leader following the death of john smith. The result marked the end of a rollar coaster three years. So who were the people behind this victory? Let's introduce you to the team. Alongside aliser campbell, a former daily mirror journalist, was chief of staff. Jonathan powell, the brother of thatcher's adviser charles, and a former diplomat himself,. Philip gould, was the polst used focus groups to test every policy and personality that the party had. Ande hunter, blair's old school friend, was his gatekeeper who kept the show on the road.

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