This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose cover image

The Future of Podcasting: Is a Bear Market on the Horizon? (360)

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

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Podcasts - Throw Out Your Tagline

"We always want to try and not get the tag, right? Because I think they automatically apply it. We don't want the tag from Apple saying that we're not safe for work or whatever," he says. "I would cuss like a sailor on this show if it were up to me ... Totally off the subject. Sometimes you'll throw an S bomb, not an F bomb." 'It's your story. You tell it well' is his new catchphrase.

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