Adam is joined by Movista's Sr. Director of Product Marketing Brad Lawless to talk about how the Competitive Enablement Maturity Model has helped him build his compete program up from the ground. In just 5 short months, Brad has implemented reporting, expanded the scope of his role, and hired a new employee along the way.
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Host: Adam McQueen
Producer: Ben Ronald
Timestamps
(02:36) Why Brad loves the Competitive Enablement Maturity Model
(07:21) Progress made from Day 1 to now
(11:09) The road to adding headcount
(15:52) Starting from the basics
(21:39) Measuring Competitive Enablement success
(26:42) Measuring sales engagement
(29:03) Starting with sales
(32:17) Enabling other teams with Competitive Enablement
(39:16) Onboarding made easier with the Maturity Model?
(43:46) Why compete programs need to use a Maturity Model
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Host: Adam McQueen
Production: Grayson Ottenbreit
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The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.
