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TWiG #188 Surviving the mobile marketing winter / Netflix mobile titles seen only 13m downloads / return of the Crypto Corner

Deconstructor of Fun

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Mobile Marketing

Many mobile gaming publishers are seeing substantial decreases in installs year over year. The biggest friction point for any team to do that is time, rightly? In some cases you've got game publishers that are launching games eminently or have just launched and they don't have time to re fuel all those models get to a point where they can, you know, actually forecast accurately. But what i recommend in the article is something that i should recommend, generally, as a practice,. not when you've had a game that's been live for x,you know, a number of years, or watever.

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