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Build better SEO strategies with keyword clustering | Seb Atkinson | Search with Candour

Search with Candour - SEO podcast

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Integrating Keyword Clustering with Business Objectives

This chapter emphasizes the significance of integrating keyword clustering with broader business goals to enhance conversions and revenue through SEO. It discusses a systematic approach using tools like Keyword Insights, manual validation, and the alignment of keyword categories with company objectives to illustrate the value of SEO investments.

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