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Brick by Brick: Finding Magic in the Mundane - Jared Fliesler, fmr Slide, Square, Scribd

Brick by Brick

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Navigating Business Development Challenges

This chapter explores the intricacies of business development and sales, particularly the challenges faced in negotiating with retailers and corporate environments. It emphasizes the importance of storytelling, customer trust, and innovative marketing strategies, illustrated through a case study involving a tech company's efforts to increase credit card adoption among small merchants. Additionally, the chapter touches on leadership dynamics and the crucial role of cultural anchors in maintaining a company's mission during growth.

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