From F1 to Manchester United: How marketing drives success in the worlds most elite teams - Ellie Norman
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Social Media Challenges for Athletes and Football Sponsorship
The chapter delves into the negative impact of social media on athletes, highlighting the importance of clubs supporting players facing online abuse and the necessity of taking breaks from the constant scrutiny. It also discusses the significance of shirt sponsorship in football, detailing the valuation process and emphasizing the role of fan loyalty in successful partnerships.
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